UX Case Study: School Transport Services
For Parents and School
Problem Statement
"Parents often face anxiety about their child's safety during school commutes, with limited visibility on bus locations, delays, or driver details. Similarly, schools struggle to manage transport logistics, communicate changes, and ensure transparency with parents."
Solution
A smart School Transport Management Platform that helps:
Parents:
- Track live bus location,
- Get alerts,
- Contact driver,
- Receive notifications.
School Admin
- Manage transport routes
- Monitor buses
- Assign drivers
- Communicate updates in real-time.
User Persona
How It Solves Priya’s Pain Points:
| Stage | Parent Experience | School Admin Experience |
|---|---|---|
| Before Boarding | View bus timing, Driver Details | Assign routes, Update schedules |
| On the Way | Track live location, Delay alerts | Monitor all buses live |
| Arrival/Drop | Receive pick-up/drop confirmation | Attendance log auto-update |
| Emergency | Quick contact driver or school | Send emergency push notification |
UX Challenges Faced
1. Real-time Tracking Accuracy
- Challenge: Ensuring accurate live location of buses due to GPS signal issues or network errors.
- UX Impact: Users may lose trust if location updates lag or show wrong data.
2.Designing for Two User Types (Parents and Admin)
- Challenge: Creating an interface that caters to both non-technical parents and admin staff.
- UX Impact: Balance simplicity for parents with detailed control for admin without overwhelming either
3. Emergency Communication Flow
- Challenge: Enabling quick and clear communication during emergencies (bus breakdown, accidents, delay).
- UX Impact: Users need intuitive access to SOS or call buttons without searching.
4. Data Privacy and Security
- Challenge: Handling sensitive student location data securely.
- UX Impact: Transparent privacy policies and user control over shared data is crucial.
5. Handling Uncertain Scenarios
- Challenge: Route changes, driver replacement, last-minute bus cancellation.
- UX Impact: Designing flexible notification systems for unexpected changes.
6. Device Compatibility
- Challenge: Parents may use a wide range of devices with varying internet speeds.
- UX Impact: Optimizing design for slower connections and smaller screens.
7. Building Trust with Visual Feedback
- Challenge: Showing real-time updates like "Bus is arriving in 3 minutes" with confidence.
- UX Impact: Need for reliable indicators and confirmation messages for peace of mind.
8. Managing Complex Route Data
- Challenge: Admin managing hundreds of students across multiple buses and routes.
- UX Impact: Design should simplify complex transport data into clean dashboards.
Style Guide
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High-Fidelity Wireframes
Parent View
Admin View
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