Madhusudhan T

UX Case Study: Online Book Store

Project: Book Buying Experience for Parents

Problem Statement

"Parents often face difficulties in purchasing school books offline due to limited store timings, unavailability of books, long queues, and lack of product information. There is a need for a seamless online platform where parents can easily browse, search, and purchase school books anytime, anywhere."

User Persona:

Goals:

  • Quickly buy school books online
  • Avoid standing in queues
  • Check availability easily
  • View book details (Edition, Author, Price)

Pain Points

  • Offline book shops are crowded
  • Store hours clash with office timings
  • Role: Class Teacher (Grade 5)
  • Confusion on book editions & class-specific requirements

Solution:

A responsive web application where parents can:

  • Search or filter books by Class & Subject
  • View detailed book info (Cover Image, Edition, Author, Price)
  • Add to Cart & Checkout quickly
  • Track Order Status
  • Get recommendations for stationery & other essentials

User Flow:

High-Fidelity Wireframes

Moblie

Thanks for watching!